When a San Francisco nonprofit was pushing a controversial California bill last year to remove the restrictions on energy that residents can generate from solar and wind systems, the group needed supporters.
So it turned to an ordained minister named Sally Bingham.
“We have very few voices that are embraced by all levels of society as moral arbitrators,” says Adam Browning, executive director of the nonprofit, Vote Solar Initiative. “But Sally speaks with moral authority.”
As the environmental minister at San Francisco’s Grace Cathedral, Ms. Bingham is sought after by more than just Vote Solar. Other environmental groups and political leaders are also reaching out to the 67-year-old, who operates a nonprofit interfaith environmental outreach group dubbed the Regeneration Project out of a modest office in the city’s Financial District.